The Irish Examiner reports today that Aer Lingus is going to cut back some transatlantic flights to cut costs.
Personally, I think that Aer Lingus is being dragged down by unnecessarily engaging in head-to-head competition with Ryanair. For example, I recently flew return from London to Dublin for zero ticket cost, paying only taxes and baggage costs. This is a bit ridiculous, and I would have happily paid a reasonably fare for the flights. I don't see why Aer Lingus has to match all of Ryanair's low-cost or zero-cost flights. They could charge a bit more and I certainly would still always choose Aer Lingus over Ryanair.
According to the article, Aer Lingus is also following a recent trend I've noticed in Europe: moving jobs to the US where salaries are cheaper because of the weak dollar. But this removes one of the reasons I choose Aer Lingus: the Irish flight crew.
Sifl and Olly
5 days ago